Art Direction. Draw your attention. Stop people's natural avoidance to advertising. Instigate consumer to acknowledge a product, a brand. If you're reading this post, you've already spent some of your time on this blog. But notice how simple actions can hold your attention onto something for a while. Did u know there's a surprise waiting for you before you end reading this post? Do you believe it? Are you just gonna ignore it and close this window, or are you gonna keep on reading and check if what i said is true?
Point out: how far organizing content can interfere in an ad? how much a brand would pay for anyone with your profile to spend their time experiencing their brand instead of being here? There's no surprise here, though, i bet you're picturing everything in your mind right now and you'll never see an ad the same way ever again. i know it. I can tell. You'll start noticing what an advertising is doing to try to keep your eyes at it. You can't help it, I can't.
Feel free to comment and shout your exeperiences with that over here.